Description: Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them.Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative.Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.
Price: 14.09 USD
Location: Linden, New Jersey
End Time: 2024-09-13T17:00:28.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Special Interest: Mature
Subject: Business & Economics
Book Title: Unleashing the Innovators : How Mature Companies Find New Life with Startups
Number of Pages: 240 Pages
Language: English
Publisher: Crown/Archetype
Publication Year: 2017
Topic: Consumer Behavior, Entrepreneurship, General, Management, Strategic Planning
Item Height: 0.9 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 12.7 Oz
Author: Tom Post, Jim Stengel
Item Length: 8.5 in
Item Width: 5.7 in
Format: Hardcover
