The Human Brand: How We Relate to People, Products, and Companies (USED)

Description: Product Description : The Human Brand: How We Relate to People, Products, and Companies Why we choose companies and brands in the same way that we unconsciously perceive judge and behave toward one anotherPeople everywhere describe their relationships with brands in a deeply personal waywe hate our banks love our smartphones and think the cable company is out to get us Whats actually going on in our brains when we make these judgments Through original research customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence the same two factors that also determine our impressions of people We see companies and brands the same way we automatically perceive judge and behave toward one another As a result to achieve sustained success companies must forge genuine relationships with customers And as customers we have a right to expect relational accountability from the companies and brands we support Applies the social psychology concepts of warmth what intentions others have toward us and competence how capable they are of carrying out those intentions to the way we perceive and relate to companies and brands Features indepth analyses of companies such as Hersheys Dominos Lululemon Zappos Amazon Chobani Sprint and more Draws from original research evaluating over 45 companies over the course of 10 separate studiesThe Human Brand is essential reading for understanding how and why we make the choices we do as well as what it takes for companies and brands to earn and keep our loyalty in the digital age( it is an used product )

Price: 16.41 USD

Location: Houston, Texas

End Time: 2024-12-10T09:00:15.000Z

Shipping Cost: 0 USD