Description: This textbook, titled "Social Marketing: Changing Behaviors for Good" is a comprehensive guide written by Philip Kotler and Nancy R. Lee. It covers the subject of marketing and highlights the ways in which it can be used to influence positive behaviors in society. The book is published by SAGE Publications and is available in trade paperback format. It measures 9.1 inches in length, 7.4 inches in width and 0.9 inches in height. With 584 pages, this book is a valuable resource for anyone interested in the field of marketing.
Price: 11.25 USD
Location: Decatur, Illinois
End Time: 2024-11-01T17:40:55.000Z
Shipping Cost: 5.38 USD
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Item Length: 9.1 in
Item Height: 0.9 in
Item Width: 7.4 in
Author: Philip Kotler, Nancy R. Lee
Publication Name: Social Marketing : Changing Behaviors for Good
Format: Trade Paperback
Language: English
Subject: Marketing / General, Movements / Behaviorism
Publisher: SAGE Publications, Incorporated
Publication Year: 2015
Type: Textbook
Subject Area: Psychology, Business & Economics
Item Weight: 30.5 Oz
Number of Pages: 584 Pages
