Description: Pharmaceutical Marketing Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). A Practical Guide Author(s): Dimitris Dogramatzis Format: Hardback Publisher: Taylor & Francis Inc, United States Imprint: CRC Press Inc ISBN-13: 9781574911183, 978-1574911183 Synopsis Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
Price: 169.65 GBP
Location: Aldershot
End Time: 2025-01-26T08:58:50.000Z
Shipping Cost: 49.26 GBP
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Book Title: Pharmaceutical Marketing
Number of Pages: 400 Pages
Language: English
Publication Name: Pharmaceutical Marketing: a Practical Guide
Publisher: Taylor & Francis INC International Concepts
Publication Year: 2001
Subject: Healthcare System
Item Height: 254 mm
Item Weight: 794 g
Type: Textbook
Author: Dimitris Dogramatzis
Item Width: 178 mm
Format: Hardcover
