Not Quite a Cancer Vaccine : Selling HPV and Cervical Cancer, Paperback by Go...

Description: Not Quite a Cancer Vaccine : Selling HPV and Cervical Cancer, Paperback by Gottlieb, S. D., ISBN 0813587778, ISBN-13 9780813587776, Brand New, Free shipping in the US Gottlieb, a medical anthropologist, describes how the vaccine Gardasil was marketed primarily as a cervical cancer vaccine and framed in terms of cancer prevention to deflect anxiety about its primary role as a preventive for HPV (human papillomavirus), and avoid talking about sex. She explores the emphasis placed on Gardasil as a cervical cancer preventive, to understand why its primarily attribute as preventing HPV was underemphasized and downplayed in the US, and considers the strategies Merck, clinicians, and public health proponents used to promote the vaccine, the concerns raised by parents whose children were the primary target market, and the patient advocates who believed the vaccine offered a solution for all women. She argues that the corporate interests that marketed Gardasil influenced the low acceptance rates of HPV vaccines. She focuses on the creation of Gardasil's messaging and marketing and the responses of those who critiqued it, rather than those who used it, drawing on ethnographic research conducted from 2006 to 2010 in California, as well as broader discussions at the national level. She discusses how Merck transformed a condition that few knew about into a marketed, packaged risk for cancer; the marketing it used to prepare mothers and young women; how this marketing gave cervical cancer patient advocates a legitimizing representation of their experiences; how Merck framed the problem for clinicians and educated them to deal with a potentially controversial vaccine; how the company prepared the public to understand Gardasil as a cancer vaccine during its Food and Drug Administration Vaccines and Biologics Advisory Committee meeting; how the FDA approved Gardasil and how Merck lobbied for state legislation that would require the vaccine for girls in the sixth and seventh grades; how parents, patient advocates, and clinicians navigated the vaccine’s promise, including how some mothers distrusted vaccine safety and health officials’ promotion of vaccines; and the current state of HPV vaccines today and the revitalized efforts to promote the vaccine after low rates of use. Annotation ©2020 Ringgold, Inc., Portland, OR ()

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