Implicative Marketing: For A Sustainable Economy

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Implicative Marketing: For A Sustainable EconomyISBN13:9780367498795ISBN10:0367498790Author:Touz?, Florence (Author)Description:This Book Is A Manifesto For Responsible Marketing Taking A Critical Look At Marketing Practices Of The Last 50 Years, It Explains Why They Have Led To An Ethical Stalemate And Sometimes Even A Business Impasse Exposed To Such Practices, Consumers Have Grown Tired Of Meaningless Offers Coupled With The Destruction Of Value As Prices Are Driven Down As A Result, Today's Marketing Professionals Find Themselves In The Firing Line Of A Combat Focused On Greater Social Responsibility And Environmental Sustainability Thanks To New Ways Of Understanding Consumers And Branding, This Book Suggests How Such A Challenge Can Be Met Through The Presentation Of Experiences, Studies And Concrete Cases, The Reader Gains A Tangible, Fresh Perspective On Marketing: A New Global, Responsible, Creative And Collaborative Model That Helps Respect Sustainable Consumption Implicative Marketing Presents A Paradigm Shift, One That Will Be Of Considerable Interest Not Just To Academics And Their Students, But Also To Marketing Practitioners Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2021-06-30Weight:0.33 lbsDimensions:0.26'' H x 8.5'' L x 5.5'' WNumber of Pages:102Language:English

Price: 30.53 USD

Location: USA

End Time: 2024-11-23T15:57:29.000Z

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