Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gob

Description: Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe Filled with innovation and advice for businesses of various types, this volume encourages readers to think of design as a new form of media, the web as a place to share information and communicate, architecture as a part of the brand building process, and people as the most powerful element of any branding strategy. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Updated and revised edition. Author Biography Marc Gob is the cofounder and former CEO of Desgrippes Gob , one of the top ten branding firms in the world. He is now the president of Emotional Branding, LLC, a New York-based experimental think tank and consulting firm. A sought-after public speaker, Gob has received numerous design awards from publications and institutions including" ID", " Interiors", and "Graphis" magazines; VM+SD; the Brand Design Association; the Art Directors Club; and CLIO. He is a member of the exclusive, world-class network of Vantage Marketplace, LLC, a subsidiary of Goldman Sachs. He is a regular design columnist Review "Worth more than a whole shelf of business books." -"Design Management Journal" "Worth more than a whole shelf of business books." -"Design Management Journal" Long Description Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The "10 Commandments of Emotional Branding" have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gob Review Quote "Worth more than a whole shelf of business books." -Design Management Journal Details ISBN1581156723 Author Marc Gobe Publisher Allworth Press Language English ISBN-10 1581156723 ISBN-13 9781581156720 Media Book Format Paperback DEWEY 658.827 Year 2010 Publication Date 2010-01-31 Short Title EMOTIONAL BRANDING UPDATED/E Pages 325 Edition Description Updated, Revise Illustrations Yes Residence New York, NY, US Imprint Norton Audience General/Trade Place of Publication New York Country of Publication United States Subtitle The New Paradigm for Connecting Brands to People AU Release Date 2010-02-08 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:137696270;

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