Description: $10 Trillion Dollar Prize : Captivating the Newly Affluent in China and India, Hardcover by Silverstein, Michael; Singhi, Abheek; Liao, Carol; David, Michael, ISBN 1422187055, ISBN-13 9781422187050, Brand New, Free shipping in the US Provides a profile of the emerging middle class, primed to transform the global marketplace, explaining who these consumers are, what they buy and why, how they think and shop, and how their needs and tastes are changing.
Price: 40.6 USD
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Book Title: $10 Trillion Prize : Captivating the Newly Affluent in China and India
Number of Pages: 336 Pages
Language: English
Publisher: Harvard Business Review Press
Topic: Consumer Behavior, International / General
Item Height: 1.1 in
Publication Year: 2012
Illustrator: Yes
Genre: Business & Economics
Item Weight: 20 oz
Item Length: 9.2 in
Author: Michael J. Silverstein, David Michael, Abheek Singhi, Carol Liao
Item Width: 6.1 in
Format: Hardcover
